CHIEF EXECUTIVE OFFICER

Matthew Casto is the visionary CEO of CASTO, leading the company with a rare combination of creative insight, technical expertise, and global industry experience. With a career spanning more than three decades in the themed entertainment and architectural finishes sectors, Matthew has shaped the delivery of immersive environments for some of the most iconic destinations in the world.

A graduate of Brown University with degrees in Civil Engineering and International Business, Matthew began his journey in construction materials at Boral Industries. He went on to serve as Director of Technical Services at Bomanite Corporation and later became Managing Director of Bomanite Group International, overseeing operations across Europe. Since transitioning to consulting in 2008, he has specialized in hardscapes, flooring, coatings, sculpture, and mold making—contributing to landmark projects such as Shanghai Disneyland, Universal Studios Beijing, and Universal’s Epic Universe.

At CASTO, Matthew drives the company’s commitment to “constructability,” bridging the gap between design vision and real-world execution. He leads cross-disciplinary teams, mentors the next generation of artisans and professionals, and ensures that CASTO continues to set the standard for immersive, high-performance environments.

In addition to his leadership at CASTO, Matthew is a sought-after public speaker, industry educator, and active board member of the Decorative Concrete Council. He holds certifications as an NRMCA Field Technician and ACI Concrete Testing Technician and maintains memberships in ASCC, AIA, and ALSA—underscoring his dedication to excellence, safety, and advancement in the field.

Matthew’s legacy is built not just on the spaces he’s helped create, but on the professionals he’s inspired and the systems he’s shaped to ensure themed environments endure for generations.

CHIEF OF MARKETING, DESIGN & EDUCATION

Isabella Casto is the creative and strategic leader driving CASTO’s brand identity, educational voice, and design evolution. As Chief of Marketing, Design & Education, she oversees a multidisciplinary team responsible for visual storytelling, editorial strategy, curriculum development, and client-facing communications—ensuring that CASTO’s work reflects both innovation and integrity across every platform.

With a deep foundation in themed entertainment and architectural finishes, Isabella brings an insider’s fluency to the industry’s creative and technical demands. Her ability to interpret design intent, translate it into constructible outcomes, and guide clients through the entire journey—from concept to execution—makes her a trusted collaborator across disciplines.

A trained Art Historian, Critic, and Conservator from the Universidad de Granada, Isabella blends historical knowledge with modern design thinking. She is known for her meticulous eye, narrative-rich approach, and ability to create immersive environments grounded in both cultural context and artistic authenticity.

In addition to her role at CASTO, Isabella is the Founder and CEO of Sienna Design Studios LLC, where she leads high-impact branding and editorial design efforts for some of the industry’s most forward-thinking companies. Her portfolio spans international publications, product launches, themed experiences, and rebranding initiatives for legacy firms undergoing generational change.

Isabella’s leadership not only defines CASTO’s outward presence—it also cultivates the next generation of industry professionals. Through education, mentorship, and a relentless dedication to excellence, she is helping to shape a more informed, expressive, and visionary future for themed construction.

DIRECTOR OF EDUCATION

Alessandro Casto leads CASTO’s educational initiatives with a passion for creative exploration, industry training, and the next generation of themed construction professionals. As Director of Education, he oversees the development of CASTO’s learning programs, from professional workshops and technical courses to public education efforts that bridge creativity, constructability, and legacy.

With a background in digital media and storytelling, Alessandro brings a unique lens to training and content creation—making technical material both engaging and accessible. He is responsible for crafting CASTO’s curriculum and spearheading collaborative training programs with academic institutions and industry partners.

Alessandro plays a key role in mentoring younger professionals and connecting CASTO’s technical knowledge with broader audiences, including students, architects, designers, and DIY creators. His leadership ensures that CASTO’s core values—education, innovation, and long-term impact—are embedded into every course, blog, and workshop.

Whether developing a materials training course or creating visual tools to simplify complex systems, Alessandro’s mission is clear: to make learning immersive, relevant, and inspiring.

JUNIOR DIGITAL MEDIA CREATOR & GRAPHIC DESIGNER

Melissa is a rising creative professional specializing in digital content creation, motion graphics, and visual branding. As Junior Digital Media Creator & Graphic Designer at CASTO, she supports a wide range of projects—transforming creative concepts into dynamic visuals that strengthen the company’s brand presence across platforms.

With a background in digital media and marketing communications, Melissa brings a strategic mindset to every design, blending storytelling with bold, engaging visuals. She is proficient in Adobe Creative Suite—including After Effects, Illustrator, InDesign, Premiere Pro, and Photoshop—and has developed strong skills in logo animation, video editing, social media content, and layout design.

At CASTO, Melissa plays a key role in executing video content, formatting marketing collateral, and supporting the team’s digital initiatives with creativity and precision. Her attention to detail, adaptability, and passion for visual communication make her a valuable member of the creative team, consistently delivering thoughtful, high-impact design.

CHIEF STRATEGY OFFICER

As Chief Strategy Officer at CASTO, Sarah Adams is the driving force behind the company’s long-term growth, strategic partnerships, and organizational innovation. With an exceptional background in project management and production art direction for themed environments, she leads initiatives that align CASTO’s creative mission with operational success and industry expansion.

Sarah’s career spans major roles at Universal Destinations & Experiences and Walt Disney World Resort, where she managed high-profile themed finishes projects, including Universal’s Epic Universe and DreamWorks Land. Her expertise bridges design intent with long-term durability—developing documentation standards, refining coating specifications, and implementing scalable systems that have reshaped facility maintenance and project delivery models across the industry.

At CASTO, Sarah oversees strategic development, business partnerships, community engagement, and CAP X project alignment. She collaborates closely with ownership groups, vendors, and material suppliers to ensure CASTO remains at the forefront of immersive, constructable design. Known for her ability to coordinate multidisciplinary teams and create sustainable, efficient workflows, she brings both precision and innovation to every initiative.

Sarah holds a Master’s degree in Themed Environments Integration from the University of Florida and a Bachelor of Fine Arts in Theatre Design & Production from the University of Michigan. Her visionary mindset, practical expertise, and deep industry relationships make her an indispensable leader—helping CASTO shape the future of themed construction and build a legacy of excellence.

DIRECTOR OF CLIENT DEVELOPMENT

As Director of Client Development at CASTO, Jacquelyn Casto leads the company’s efforts to build and sustain meaningful relationships across the industry. Her role is rooted in a clear mission: to ensure every client interaction reflects CASTO’s values of collaboration, excellence, and long-term legacy.

With experience spanning multiple industries—including design, development, and strategic consulting—Jacquelyn brings a unique blend of positivity, precision, and people-first leadership. She specializes in client onboarding, strategic account management, and ongoing relationship development, all while working closely with CASTO’s internal teams to align goals and maintain a seamless project experience.

Jacquelyn’s leadership style is defined by open communication, strong coordination, and an unwavering commitment to service. She thrives in environments where she can guide partnerships from initial engagement to project delivery—creating trusted relationships that endure long after the work is complete.

Whether she’s supporting a new client or deepening connections with long-time collaborators, Jacquelyn ensures that CASTO’s partners feel heard, supported, and empowered. Her focus on relational strategy continues to elevate CASTO’s presence across the industry and strengthen its growing community of creative professionals.

BUSINESS & CLIENT DEVELOPMENT COORDINATOR

Fenia Benet-Higgins supports CASTO’s client and business development initiatives with a dynamic, relationship-centered approach. As Business & Client Development Coordinator, she plays a key role in client onboarding, strategic outreach, and day-to-day coordination that helps ensure every partnership starts strong and stays aligned with CASTO’s values.

With a background in hospitality, customer service, and team leadership, Fenia brings valuable experience in negotiation, creative development, and operations. She has worked across multiple industries—including launching new restaurants and adventure parks—where she built a strong foundation in vendor coordination, team training, and client engagement.

Fenia is known for her ability to connect with people from all walks of life, communicating with attentiveness and energy. At CASTO, she is focused on cultivating long-term relationships, supporting strategic growth efforts, and ensuring every client touchpoint reflects professionalism, warmth, and clarity.

Driven by a belief that great experiences are built—not found—Fenia brings dedication, organization, and optimism to every role she takes on.

At CASTO, Fenia focuses on relationship building, client onboarding, and ensuring each engagement reflects the care, attentiveness, and collaboration that define the company’s culture. Her experience spans hospitality, HR, and vendor coordination, making her uniquely skilled at connecting with clients from all walks of life—from construction teams and vendors to designers and repeat partners.

Fenia is motivated by the opportunity to build trust, see projects flourish, and continue learning through every interaction. Her approach is attentive, active, and people-centered—rooted in a belief that impactful relationships are not found, but built.

As CASTO continues to grow, Fenia plays a key role in ensuring every client feels supported, understood, and connected to the greater vision.

CHIEF OPERATING OFFICER

As Chief Operating Officer at CASTO, Lorenzo Casto leads the company’s operational strategy and project execution with a rare blend of creative insight, technical expertise, and on-the-ground experience. He oversees the Contracting & Project Consulting division and plays a critical role in aligning CASTO’s internal systems, client deliverables, and production teams to ensure projects are delivered with precision, creativity, and constructability.

Lorenzo’s background spans production art direction, coatings, specification development, estimation, and themed construction. His career includes leadership roles at Richco International and Universal Creative, where he served as Principal Art Director and contributed to high-profile developments such as Universal Studios Beijing and multiple Disneyland parks. He has also supported scenic and field teams on the ground as Assistant Production Art Director and Project Coordinator, managing complex scopes of work across diverse project phases.

At CASTO, Lorenzo directs project coordination, internal operations, and technical writing—while maintaining a strong presence in the field. He brings advanced knowledge of coatings, resinous systems, cementitious overlays, and decorative finishes, with hands-on expertise in painting, carving, staining, and surface preparation. His background in blueprint reading, production quality control, and safety compliance ensures that every installation meets CASTO’s signature standards.

With a sharp eye for both creative detail and operational structure, Lorenzo is instrumental in delivering immersive environments that are as technically sound as they are visually compelling.

FIELD PROJECT COORDINATOR & INSTALLATION TRAINER
Massimo Casto serves as Field Project Coordinator & Installation Trainer at CASTO, where he leads field operations with a sharp focus on quality, safety, and craftsmanship. Responsible for coordinating onsite crews and delivering hands-on installation training, Massimo ensures that every project is executed with precision, aligned to the original creative vision, and built to endure.

With deep experience in themed construction and decorative finishes, Massimo has overseen major installations for world-renowned destinations including Universal Studios' Toon Town, Marvel Super Hero Island at Islands of Adventure, and Super Nintendo World at Universal’s Epic Universe. His ability to manage complex logistics while upholding creative and technical standards makes him an essential force in CASTO’s delivery team.

In addition to supervising daily field activity, Massimo plays a key role in training project teams, mentoring new installers, and instilling CASTO’s high standards of safety and workmanship. He brings extensive expertise in coatings, cementitious systems, and surface finishes, and is licensed and certified in a wide array of specialty systems including Bomanite, Mapei, Duraflex, and Porviva. He also holds an OSHA 30 certification, reflecting his deep commitment to safety and compliance on every jobsite.

A results-driven leader with a passion for mentorship, Massimo thrives in the field—bridging design and delivery to bring themed environments to life with efficiency, artistry, and lasting impact.

MATERIAL SPECIALIST & COLORIST (PRE-CONSTRUCTION)

Dante Casto plays a critical role in CASTO’s pre-construction process, serving as the lead Material Specialist & Colorist. He brings expert-level skill in material selection, color matching, texture creation, and mock-up development—ensuring that every creative vision is translated into a durable, constructible, and high-performing system.

At CASTO, Dante oversees the creation of owner samples, project mockups, and detailed submittal packages, acting as the bridge between concept and installation. His responsibilities include guiding material performance testing, conducting QA/QC reviews, and refining finish techniques to align with both aesthetic goals and project specifications.

With deep knowledge of coatings, overlays, and decorative systems, Dante supports project teams in pre-construction planning—advising on system selection, surface preparation, and the early-stage decisions that affect long-term durability. His attention to detail and craftsmanship ensures that all samples meet the highest standards before they reach the field.

Dante is certified as a Duraflex Installer, PPG/Inus Flint Specialist, and Bomanite Installer, bringing advanced product expertise and technical precision to every project. Through his work, CASTO delivers not just beauty and performance—but confidence and consistency from design through delivery.ensuring that the material and system selection is both functional and aesthetically aligned with project goals. His responsibilities also extend to overseeing pre-construction testing and establishing the installation processes before the start of any project. Dante’s meticulous attention to detail safeguards the integrity of the designs and ensures they meet all performance criteria.

Certified as a Duraflex Installer, PPG/Inus Flint Certified Specialist, and Bomanite Installer, Dante's technical knowledge and expertise are essential to CASTO's success in delivering high-quality, innovative solutions that stand the test of time.