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The Casto Corner
Expert Q&A — A Conversation with Matthew Casto
In this Casto Corner feature, we sit down with Matthew Casto, Principal Art Director at CASTO Creative, for an in-depth conversation about the craft and complexity behind themed construction. With a career spanning over 30 years and projects in more than 68 countries—including iconic destinations like Shanghai Disneyland, Universal Studios Beijing, and the upcoming Epic Universe—Matthew has seen firsthand what it takes to bring imagination to life.
In this interview, he unpacks the concept of constructability—the essential balance between artistic vision, structural integrity, and real-world functionality. He speaks candidly about the challenges facing the industry today, from the decline of skilled artisans to the need for deeper collaboration across creative, production, and operational teams. Most powerfully, Matthew reflects on the transformative role of mentorship, sharing how training the next generation not only shapes the future but continues to inspire his own journey.
Whether you're a designer, builder, or simply fascinated by the magic behind immersive environments, this conversation is packed with insight, honesty, and passion for a craft that’s as imaginative as it is technical.
What Is Themed Construction? A Deep Dive into Themed Finishes and Their Real-World Impact.
What exactly is themed construction — and why is it everywhere, from theme parks to pediatric hospitals?
In this in-depth post, CASTO Creative explores the evolution, purpose, and execution of themed construction, revealing how storytelling and structural design intersect to shape immersive environments. You'll learn the difference between horizontal, vertical, and scenic finishes, and how each contributes to a guest's emotional and sensory experience. The article also walks through sequencing, creative approvals, and the essential role of field art direction.
But themed construction isn’t just for roller coasters and mega-resorts — it shows up in our everyday lives: in churches, playgrounds, restaurants, museums, and even healthcare settings. This blog unpacks how and why themed finishes are used to evoke feelings, reinforce brands, and build meaningful spaces people remember.
Whether you're a designer, architect, contractor, or curious creator, this post provides valuable insight into the artistic and technical world of themed environments — and CASTO’s unique role in building the bridge between concept and constructability.