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The Casto Corner
Epic Universe: A New Chapter in Themed Environments
The debut of Universal’s Epic Universe sets a new benchmark for immersive design in themed entertainment. In this article, we journey through the park’s breathtaking lands—from Celestial Park to Super Nintendo World—and reflect on the artistry, hardscapes, and painted finishes that bring them to life. While keeping a respectful distance from direct attribution, this visual showcase honors the unseen hands who helped shape the environments guests now explore. A must-read for fans of theme park design, architecture, and environmental storytelling.
What Is Themed Construction? A Deep Dive into Themed Finishes and Their Real-World Impact.
What exactly is themed construction — and why is it everywhere, from theme parks to pediatric hospitals?
In this in-depth post, CASTO Creative explores the evolution, purpose, and execution of themed construction, revealing how storytelling and structural design intersect to shape immersive environments. You'll learn the difference between horizontal, vertical, and scenic finishes, and how each contributes to a guest's emotional and sensory experience. The article also walks through sequencing, creative approvals, and the essential role of field art direction.
But themed construction isn’t just for roller coasters and mega-resorts — it shows up in our everyday lives: in churches, playgrounds, restaurants, museums, and even healthcare settings. This blog unpacks how and why themed finishes are used to evoke feelings, reinforce brands, and build meaningful spaces people remember.
Whether you're a designer, architect, contractor, or curious creator, this post provides valuable insight into the artistic and technical world of themed environments — and CASTO’s unique role in building the bridge between concept and constructability.